How do I link my Social Media accounts?

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Tired of opening three browsers to post the same update to your Facebook, Twitter, and LinkedIn accounts? Here’s a FREE and simple solution: TweetDeck. TweetDeck is very easy to use. First, I recommend downloading TweetDeck Desktop. Now you can start TweetDeck from your Start menu, dock, or desktop. TweetDeck is compatible with PCs and Mac’s.

My two favorite features (feel free to share yours in the comment section below) are the automatic URL shortener and the scheduled update feature. While the URL shortener allows you to be quick and efficient, scheduled updates help you implement your updates according to plan. I’m currently managing four different company accounts and scheduled updates makes my life so much easier!

You can schedule the following day, days, week, or month of updates!
With TweetDeck open click the little icon that looks like a clock on the right side of the update box to schedule the time and date you want the update to be posted to the account of your choice.

Not only is TweetDeck a must have tool for small businesses to efficiently manage their social media efforts, but its also wonderful for personal uses too.

You can follow trending topics worldwide or in the US and you can also add additional columns to follow along with #hashtags relevant to you or your industry.

TweetDeck is the best FREE attention dashboard out there. However, you don’t have the analytics package that you pay for with HootSuite. I recommend TweetDeck for small and local businesses who are just entering this world of new media. If you’re the only person responsible for managing social media at your organization TweetDeck will be your new best friend.

The Plymouth State University Facebook Fan Page: What’s next?


As a follow up to yesterday’s post regarding Plymouth State University and it’s lack of any Social Strategy here are a few ideas which they might add to a social media marketing strategy – if PSU makes the commitment.

My first order of business would be address the lack of a ‘Welcome’ tab. Westfield State University does a great job using FBML (Facebook’s Markup Language) to create custom landing pages. In addition to their ‘Welcome’ tab the Westfield State University Facebook Fan Page includes a custom tab for current students, staff & faculty, an alumni tab that provides access to all alumni services including donations, events, and career services. The final tab is the advising & registration tab. The best part the WSU Fan Page, besides the clean presentation and easy accessibility, is that it acts as a hub for the universities social media efforts. The customized tabs save students, faculty, staff, and alumni time because they can all access information relevant to their needs.

This is a good starting point for Plymouth State to follow. However, establishing customized tabs is one step in the results oriented direction. More importantly you should always remember to respond to wall posts and comments people make. Ignoring a person’s comment or wall post is like sitting next to someone and letting them talk and you simply contribute nothing. Do you think other people are going to want to speak with you if you don’t respond back? A conversation requires two parties to communicate with each other.

Also, when posting status updates think and gather the consensus of  a group or team before updating your pages status with a post that might be irrelevant to the majority of your followers. Again, develop a strategy and plan an “update calender” for so you can post relevant updates to fans. Remember, you want to ENGAGE people and learn how they feel about your brand and/or organization. Let the people who experience your service or product daily (students) help solve problems by contributing ideas.

Plymouth State University has been provided with a wonderful opportunity to listen and learn from it’s students. Yes, there is the possibility  that students will write a wall post riddled  with expletives or share an inappropriate link – so what!?! Advise the public that acts similar to the ones I just mentioned are not tolerated and will be removed. Once again, this brings us back to having a social strategy. It is vital that you communicate the purpose of having a Facebook Fan Page.

What type of content should people contribute?

What problem(s) could our Facebook fans help us solve?

What is the mission and/or vision of PSU and how can we use social media to help us achieve it???

Social Media @ Plymouth State University


While browsing Facebook I found myself checking up on my a recent post in which I tagged my alma mater Plymouth State University. Looking at the PSU Facebook Fan Page it is clear Plymouth State does not have any social media strategy. I would like to know the purpose of having a fan page that you dedicate time updating daily, but don’t respond to comments or suggestions posted on its wall. So, Plymouth State has 3,390 fans at the time of this post, what purpose – how is Plymouth State University (PSU) benefitting from this fan page at all? It’s not.

Before Plymouth continues with their social media efforts the University needs to understand that social media requires use and cooperation of social media sites and platforms internally across the institution. Simply designating one person to monitor all of your social media efforts is ridiculous (unless you’re a small business).

This is an opportunity for PSU to connect with Alumni and current students, including parents. Using their Facebook Fan Page PSU needs to start by replying to comments people make on the page’s wall. This is critical to building a community because it helps you to establish trust and will naturally (over time) lead to more traffic and more ‘likes’ and ultimately down the road increased admissions and overall enrollment! However, before I get ahead of myself remember this takes time.

Plymouth State University is not the only NPO, business, or government that needs guidance. Failing to have a strategy leads to no results. Designing a strategy is specific to your mission or vision. If your organization is serious about optimizing its social presence it must consider, accept, and understand the following:

1) Social media won’t lead to overnight sales success. Success will take time and will come in increased buzz, referrals, traffic, and yes, sales.

2) Social media can’t be totally outsourced. You have to be involved to make this a success.

3) Social media’s not completely free. It’ll take time and/or money to achieve sustained growth.

Still having second thoughts? Click on any of the following social media businesses or industry experts and they will educate you using a similar message. Brian Solis, Dan Zarrella,  After all, the above “3 warnings” of social media I found on Likeable Local the new branch of Likeable Media which focuses on helping small businesses enter the realm of social media the correct and profitable way.

Local Businesses & Social Media: Where do YOU begin?

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Managing social media campaigns are unique to each business and not every business out there needs to dedicate the time and money (it’s not free contrary to popular belief), but the truth is the majority will benefit from the increased transparency between business and consumer. If you’re no longer scared to travel to the social media universe be prepared to first, dedicate the time. The first step before you even create a Facebook Fan page (not another personal profile) is to scan the blogs, forums, communities, and groups that already exist. Remind me and I’ll provide you a list of tools to make this easier, but the first tool I used is Google Reader. First you have to find your audience and the majority of the time they’re not all in the same community so give yourself a good few weeks to search, read, and listen. Think about what the people are talking about and how it pertains to your brand, product, or service. Are people speaking positively or negatively about you? Finally, think about how you would respond – if you were to respond. Please, don’t do that just yet. Whenever there is negativity about you in the social media sphere take a deep breath and don’t comment just yet. It’s just like responding to a negative or critical email you received from your boss or supervisor – write down how you feel in a word document and read it over in a few hours before you send it. Now, with social media time is critical so you don’t have the luxury to whine about people bashing your brand – suck it up. If what they are saying is true you might ask for their advice or how they recommend fixing the problem. Do so in a very polite and professional manner. When communicating with your consumers you don’t want to lie or avoid the truth – they will find out. Answer their questions and respond to their statements – always remember to be empathetic and professional. If they’re dead wrong and simply making up false statements about you or your brand then reply (professionally) by addressing the accusation.
As I mentioned social media requires you first to commit (there is no turning back, just like The Matrix). To start create a list of keywords that represent your market and brand. Type them into a Google search and see read the front two or three pages. Now type those keywords into the search box in each of the following social platforms: Yelp, Twitter, Facebook, LinkedIn. If you’re familiar with location based networks such as Foursquare and Gowalla monitor these too.

(1) Listen
(2) Monitor
(3) Analyze
(4) Engage
(5) Measure
If your business already has a social media presence let us know why you committed and where you started, the factors you considered, and if you had or developed a social strategy in the comments below.