With the launch of Facebook’s new ‘send’ website plugin (button) Facebook is recognizing that even people who have greater than 500 friends aren’t actually close friends with all of them. The majority of whom you barely recognize their picture. The move is going to increase the race to develop a more personalized social network OR people will begin to migrate slowly to, or spend more time on another more personally friendly social network. It’s certainly not going to kill Facebook. Zuckerberg most likely has a plan in place and could also begin to act similar to Google under the new leadership of  Larry Page, and buy up competitors as new more personalized startups launch. Now this isn’t always a sound idea. Remember the small, rapidly successful daily deals startup Groupon declined Google’s “miniscule” offer of $5.3 billion in December 2010.

More importantly this is only the very beginning of social network personalization. The Facebook ‘send’ website plugin will reminds me of AIM. It was text messaging on the internet. Today that’s all people do. Think about it, how often do you actually talk on the phone? Depending on your age the question will vary, but for myself and my closest friends texting is our way of communicating 75% of the time. Social networks will begin to embrace the idea of a more personalized social network. Sharing is important, however, who you share your information with is significantly more important. Text messaging is private and personal communication and if you have an iPhone or any smartphone all of your texts are saved. This information acts as a personal friendship timeline. Facebook introduced public ‘Friendship Pages‘, during October 2010 which attempts to embrace the idea of personalization, but fails because it’s public. As much as I support Facebook, this is too much. It’s time to for another startup to challenge Facebook’s personalization and privacy concerns… Do you think Facebook will privatize Friendship Pages? Would you like to see a private, personalized social network that embraces the basic idea of privacy among friends? Would you like to build your own platform within the network? A timeline of your relationship with your entourage, protecting daily memories, exclusively for your eyes only.