Below is my response to a friends email, “One of my buddies (and he is also a client) went to a meeting in California last week.   They had a session about social media, where someone went on-and-on about how the insurance industry was changing, and how only the local agencies that embrace social media would survive.  That seems like a bit of a stretch to me, but that’s what they were saying.  I don’t doubt that many local insurance agencies will be drying up soon – the same way that most of the local travel agencies fizzled – but that is because it is becoming so easy to buy insurance on-line.  I have a feeling that social media will not be enough to save some of those smaller agencies.”

I agree with you that social media alone isn’t going to save local insurance agencies. That’s a no-brainer. Some people are convinced (early adopters) that social media are the holy grail and they’ll save your business blah blah blah BULLSHIT. It’s only one aspect that will HELP increase business and connect with those in your community. Social media will be a game changer for some insurance agencies, but it’s not going to save them all that’s for sure! I think social media has the potential to positively impact local businesses, but over time. Locally, especially here in Stonington, CT and Westerly, RI where the majority of people are over and hate when “kids” are always texting or using their phones to communicate. Once this breed of “resistors” fades away, or embraces the concept we are going to see every small business utilizing social media and adopting the technology such as creating a mobile website (or app, but that might be a little farfetched) that is accessible via your smartphone or tablet. If nothing else business owners can use these new media devices to streamline their business, connect with their audience – in real-time, and ultimately increase sales, brand awareness, or loyalty.